To focus more on the importance of the product?

To focus more on the importance of the product?

It is easy to emphasize too much on certain features when we are selling new products. However, too much focus on innovative features could result in a lack of interest from future clients, because it’s also easy to forget mentioning why a product exists in the first place. One important thing to remember is that marketing must communicate the need a product fills. Switch the conversation and communicate what purpose your product fills for a user!