HAVE YOU TRIED...

HAVE YOU TRIED...

thinking about who actually works at a particular company?

Are your company’s clients other businesses? It’s important to remember that a business value base is practised by the individuals that work on that particular business. When you analyse the details of your clients, you get a larger picture of who you can promote your company for them to relate to what you are selling. Think about the workers’ qualities of the business’s you want to reach out to. What do they relate to? Communicate that in your marketing content!

Thinking about why you even use a particular social media platform?

There are many social media platforms and each one have different purposes. You do not see as many avocado toasts on Linkedin as you do on Instagram for example. It’s important to promote a business on a relevant platform. A relevant platform is a platform where your target group is active on. Just because a social media platform has many

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